{
  "slug": "b2b-utm-response-2026",
  "dataset": {
    "url": "https://yc-oss.github.io/api/companies/all.json",
    "companies": 6336,
    "eligible": 2265
  },
  "method": {
    "seed": 20261025,
    "sampleSize": 300,
    "concurrency": 6,
    "deadlineMs": 25000
  },
  "run": {
    "startedAt": "2026-10-25T03:02:01.246Z",
    "finishedAt": "2026-10-25T03:02:50.526Z"
  },
  "summary": {
    "sampled": 300,
    "fetched": 281,
    "failed": 19,
    "assessable": 264,
    "clientRendered": 17,
    "respondsToUtm": {
      "count": 1,
      "base": 264,
      "percent": 0.4
    },
    "headlineChanged": {
      "count": 1,
      "base": 264,
      "percent": 0.4
    },
    "probeEchoed": {
      "count": 0,
      "base": 264,
      "percent": 0
    },
    "readsUtmInScripts": {
      "count": 26,
      "base": 281,
      "percent": 9.3
    },
    "adPixel": {
      "count": 45,
      "base": 281,
      "percent": 16
    },
    "adPixelButNoUtmResponse": {
      "count": 44,
      "base": 44,
      "percent": 100
    },
    "tagManager": {
      "count": 84,
      "base": 281,
      "percent": 29.9
    },
    "personalizationTool": {
      "count": 3,
      "base": 281,
      "percent": 1.1
    },
    "experimentationTool": {
      "count": 4,
      "base": 281,
      "percent": 1.4
    },
    "personalizationOrExperimentationTool": {
      "count": 7,
      "base": 281,
      "percent": 2.5
    },
    "companyDataTool": {
      "count": 2,
      "base": 281,
      "percent": 0.7
    },
    "withForm": {
      "count": 71,
      "base": 281,
      "percent": 25.3
    },
    "formCapturesUtm": {
      "count": 1,
      "base": 71,
      "percent": 1.4
    },
    "genericCta": {
      "count": 56,
      "base": 264,
      "percent": 21.2
    },
    "noCta": {
      "count": 111,
      "base": 264,
      "percent": 42
    },
    "singleH1": {
      "count": 226,
      "base": 264,
      "percent": 85.6
    },
    "canonicalMissing": {
      "count": 72,
      "base": 281,
      "percent": 25.6
    },
    "metaDescriptionMissing": {
      "count": 12,
      "base": 281,
      "percent": 4.3
    },
    "langMissing": {
      "count": 9,
      "base": 281,
      "percent": 3.2
    },
    "toolCounts": [
      {
        "name": "Google Tag Manager",
        "count": 84,
        "percent": 29.9
      },
      {
        "name": "Google Analytics 4",
        "count": 66,
        "percent": 23.5
      },
      {
        "name": "PostHog",
        "count": 38,
        "percent": 13.5
      },
      {
        "name": "Google Ads tag",
        "count": 24,
        "percent": 8.5
      },
      {
        "name": "HubSpot",
        "count": 20,
        "percent": 7.1
      },
      {
        "name": "LinkedIn Insight Tag",
        "count": 18,
        "percent": 6.4
      },
      {
        "name": "Meta Pixel",
        "count": 17,
        "percent": 6
      },
      {
        "name": "Segment",
        "count": 6,
        "percent": 2.1
      },
      {
        "name": "VWO",
        "count": 4,
        "percent": 1.4
      },
      {
        "name": "Hotjar",
        "count": 3,
        "percent": 1.1
      },
      {
        "name": "Microsoft Ads UET",
        "count": 3,
        "percent": 1.1
      },
      {
        "name": "Intellimize",
        "count": 2,
        "percent": 0.7
      },
      {
        "name": "6sense",
        "count": 1,
        "percent": 0.4
      },
      {
        "name": "Clearbit",
        "count": 1,
        "percent": 0.4
      },
      {
        "name": "Marketo",
        "count": 1,
        "percent": 0.4
      },
      {
        "name": "Mutiny",
        "count": 1,
        "percent": 0.4
      }
    ]
  }
}