Case Study: How TechFlow Increased Conversions by 47%
A deep dive into how one SaaS company transformed their landing page strategy with AI personalization.
TechFlow, a B2B SaaS company offering workflow automation tools, was struggling with landing page performance. Despite significant ad spend, their conversion rate languished at 2.1%. They needed a solution.
The core problem was message mismatch. TechFlow served multiple industries—healthcare, finance, manufacturing—each with distinct needs. But all paid traffic landed on the same generic page.
Creating industry-specific landing pages was considered but rejected due to resource constraints. With limited marketing staff, maintaining dozens of variants wasn't feasible.
TechFlow implemented GetIntent's AI personalization in a single afternoon. The setup involved adding a script tag and configuring brand voice settings to match their established tone.
The transformation was immediate. Visitors from healthcare-focused campaigns saw headlines emphasizing compliance and patient workflows. Manufacturing visitors saw messaging about production efficiency.
Within two weeks, TechFlow had statistically significant results. The AI-personalized variant achieved a 3.09% conversion rate—a 47% improvement over the control.
The revenue impact was substantial. With 50,000 monthly landing page visitors and an average deal size of $5,000, the conversion lift translated to approximately $245,000 in additional annual revenue.
Beyond raw metrics, TechFlow's sales team reported higher quality conversations. Prospects arriving through personalized pages had clearer expectations and shorter sales cycles.
The implementation required zero ongoing maintenance. As TechFlow launched new campaigns targeting new segments, the AI automatically generated appropriate personalization without additional configuration.
TechFlow has since expanded their use of AI personalization to email landing pages and product documentation, seeing similar improvements across all implementations.