Insights & Resources
Learn about AI personalization, conversion optimization, and marketing best practices from our team of experts.
SaaS Pricing Pages are Broken. Here's How We're Fixing Them with AI.
The 'Good, Better, Best' table is a relic. We realized that modern buyers don't want a menu; they want a quote. Here is how we made pricing dynamic.
The Human Element in an AI World: Why We Still Believe in Brand Voice
AI can write copy, but it can't be *you*. Here is how we ensure our automated content still sounds like our brand, not a robot.
Beyond the Landing Page: How We're Personalizing the Entire Funnel
A personalized landing page is just the start. We're connecting the dots from ad click to email follow-up for a seamless, high-converting journey.
Why We Stopped Trusting Our Gut: The Era of AI-Driven Optimization
We used to argue over button colors. Now we let the AI decide. Here is why automated optimization beats manual A/B testing every time.
Why We Stopped Building 'Programmatic SEO' Spam
We used to build 10,000 pages to catch every keyword. It was a maintenance nightmare. Here is why we switched to dynamic adaptation.
Why We Bet Against Cookies (And Won)
We saw the privacy crackdown coming. Instead of fighting it with tracking pixels, we went back to basics: The URL. Here is why contextual data is our secret weapon.
How We Personalize Without Angering the Google Gods
The fear of 'cloaking' penalties holds many teams back. Here is the exact canonical strategy we use to keep our SEO pristine while personalizing aggressively.
Why We Obsessed Over 'Zero Flicker' (And Why You Should Too)
We refused to use traditional personalization tools for one reason: the glitch. Here is how we engineered a flicker-free experience using the Edge.
Keywords Are Dead. Long Live Intent.
We stopped optimizing for strings of text and started optimizing for user motivation. The difference changed our entire marketing strategy.
We Spent $10k on Ads to Learn One Lesson: Message Match Matters
We burned through budget learning a hard lesson: If your landing page doesn't repeat your ad's promise, you're lighting money on fire.
The End of Static Landing Pages: Transforming Content in Real-Time with AI
Stop building endless landing page variants. Learn how GetIntent transforms your existing pages in real-time to match every visitor's search intent automatically.
How GetIntent Automatically Matches Visitor Search Intent Without New Software
Discover the magic behind GetIntent's zero-setup personalization. No new landing page software required—just instant, URL-based optimization.
The Complete Guide to Intent Data: Understanding Buyer Signals in B2B Sales
Master the fundamentals of intent data and buyer signals. Learn how to identify, interpret, and act on the digital breadcrumbs your prospects leave behind.
Website Visitor Identification: Turning Anonymous Traffic into Sales Opportunities
Learn how to identify the companies visiting your website and transform anonymous traffic into qualified sales opportunities with proven identification strategies.
B2B Lead Scoring: A Data-Driven Framework for Sales Prioritization
Build a lead scoring system that actually works. Learn how to combine fit, engagement, and intent signals to prioritize the prospects most likely to convert.
Account-Based Marketing with Intent Data: The Ultimate ABM Playbook
Supercharge your ABM programs with intent data. Learn how to identify in-market accounts, personalize engagement, and accelerate deals with target accounts.
Sales Intelligence: How Modern Revenue Teams Leverage Data for Competitive Advantage
Discover how sales intelligence transforms revenue operations. Learn to leverage company data, contact insights, and market signals to close more deals faster.
Behavioral Targeting in B2B: Using Visitor Actions to Drive Conversions
Learn how to leverage behavioral targeting to deliver personalized experiences that convert. Understand the psychology and technology behind action-based marketing.
Predictive Analytics for Sales: Forecasting Success with Data Science
Harness the power of predictive analytics to forecast deals, prioritize accounts, and optimize your sales strategy with data-driven precision.
Understanding Intent Signal Sources: A Comprehensive Data Guide
Explore the diverse sources of intent signals—from first-party website data to third-party research tracking. Learn how to build a multi-source intent strategy.
Prospect Prioritization: How to Focus Sales Efforts on High-Value Opportunities
Develop a systematic approach to prospect prioritization. Learn frameworks for identifying and focusing on the opportunities most likely to drive revenue.
CRM Enrichment: Maximizing the Value of Your Customer Database
Transform your CRM from a contact list into a strategic asset. Learn how to enrich records with firmographic, technographic, and intent data for better sales outcomes.
Lead Qualification: Building a Framework That Sales Actually Uses
Create a lead qualification process that bridges marketing and sales. Learn proven frameworks like BANT, MEDDIC, and CHAMP, and how to adapt them to modern buying journeys.
Buyer Journey Mapping: Understanding the Path from Awareness to Purchase
Map your buyers' journey from first awareness to closed deal. Learn how to identify touchpoints, understand decision processes, and optimize the path to purchase.
Outbound Prospecting with Intent Data: A Tactical Guide
Transform cold outreach into warm conversations. Learn how to leverage intent data for smarter outbound prospecting that gets responses and books meetings.
Intent-Driven Advertising: Reaching Buyers When They're Ready to Engage
Maximize advertising ROI by targeting accounts showing active buying signals. Learn how to integrate intent data into your paid media strategy for better results.
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