The Human Element in an AI World: Why We Still Believe in Brand Voice
AI can write copy, but it can't be *you*. Here is how we ensure our automated content still sounds like our brand, not a robot.
There's a fear that AI will turn the internet into a beige soup of generic content. We share that fear. We've seen the "ChatGPT-core" copy everywhere: "Unlock your potential," "Elevate your business," "Game-changing solutions."
At GetIntent, we refuse to sound like everyone else. We believe that Brand Voice is your only defensible moat in an AI world.
Guardrails, Not Just Prompts
We don't just ask AI to "write a headline." We built a sophisticated Brand Voice Engine. We feed it our style guide, our "words to avoid" list, and examples of our best high-personality copy.
We tell the AI: "Be punchy. Use active verbs. Never use the word 'synergy'. Be slightly irreverent."
The "Turing Test" for Brand
Our goal is simple: If a user reads a headline generated by our system, they should think we wrote it. It should carry our DNA.
AI is a tool for scale, not a replacement for soul. By codifying our brand personality, we can scale our voice to millions of unique visitors without losing what makes us, us. We use AI to amplify our humanity, not erase it.