SaaS Pricing Pages are Broken. Here's How We're Fixing Them with AI.
The 'Good, Better, Best' table is a relic. We realized that modern buyers don't want a menu; they want a quote. Here is how we made pricing dynamic.
For the last decade, every SaaS company (including us) has used the same pricing page template: three columns, a list of features, and a "Contact Sales" button for the enterprise tier.
But when we looked at our analytics, we saw a massive drop-off. Why? Because the "Middle" tier never fits anyone perfectly. It's either too much or too little.
The Shift to Usage-Based Logic
In 2026, the trend is undeniable: buyers want to pay for outcomes, not seats. But explaining complex usage-based pricing on a static page is a nightmare. It creates cognitive load.
We decided to solve this with Intelligent Pricing Context.
If a visitor arrives from a "Startup Accelerator" partnership link, our AI rewrites the pricing page to highlight our "Growth" tier with specific startup-friendly terms. If they arrive from a "Enterprise Security" keyword, the pricing page shifts focus to compliance, SSO, and SLAs.
Dynamic vs. Static
We aren't changing the price itself (that would be confusing). We are changing the framing. We highlight the value metrics that matter to that specific visitor.
The result? A pricing page that feels less like a menu at a restaurant and more like a proposal from a consultant.