E-commerce in 2026: Why We Think the Product Description is Dead
One description fits all? Not anymore. We're using intent signals to rewrite product copy on the fly, turning browsers into buyers.
Walk into a physical shoe store. If you tell the clerk, "I need shoes for a marathon," they sell you on cushioning and durability. If you say, "I need shoes for work," they sell you on style and comfort.
Online, we serve everyone the same paragraph of text. That's a missed opportunity.
Contextual Merchandising
We believe the static product description is obsolete. In 2026, product copy should adapt to the shopper's intent.
We ran an experiment with a client selling high-end headphones.
- Intent A: "Noise cancelling for travel." -> Our AI rewrote the bullets to focus on battery life and airplane adapter inclusion.
- Intent B: "Studio mixing headphones." -> The bullets shifted to discuss flat frequency response and soundstage.
The Result?
Conversion rates for the "adapted" intent groups were 3x higher than the control group. Why? Because we stopped listing features and started solving specific problems.
This is the future of e-commerce. It's not about having the best product; it's about having the most relevant pitch.