Why We Killed the Static Landing Page
We got tired of building 50 variants for every campaign. Here is how we used AI to transform one page into infinite variations, automatically.
We've all been there. You launch a new ad campaign, and the marketing manager says, "We need a dedicated landing page for this." Then you launch five more ad groups, and suddenly you need five more pages.
At GetIntent, we lived this nightmare. We were maintaining dozens of near-identical pages just to change a headline from "Best CRM for Startups" to "Best CRM for Agencies." It was unscalable, frustrating, and honestly, a waste of engineering talent.
We realized something fundamental: The page isn't the product. The experience is.
The "One-Page" Philosophy
We decided to stop building pages and start building a system. We asked ourselves: "What if one page could rewrite itself?"
Instead of manually creating variants, we built an engine that looks at the URL parameters—specifically the UTM data you're already paying for—and transforms the page content in real-time. If a visitor clicks an ad for "Enterprise Security," our AI swaps the H1 to "Enterprise-Grade Protection" before the pixel even fires.
The Results We Saw
When we switched to this dynamic model, our conversion rates didn't just inch up; they jumped by 40%. Why? Because every single visitor felt like the page was made specifically for them.
We built GetIntent because we believe you shouldn't have to choose between personalization and sanity. You can have both.