Detailed Comparison
GetIntent vs Dynamic Yield
Dynamic Yield (acquired by Mastercard) is a machine learning personalization platform built for enterprise e-commerce at $100,000+/year. GetIntent delivers the same AI-driven personalization for landing pages at 1% of the cost, with no enterprise contract or data science team required.
Quick Comparison
GetIntent
AI Personalization Engine
- $69-449/month — no enterprise contract
- Live in 60 seconds — one script tag, any page
- <50ms response time, zero flicker
- Intent-based personalization using search signals
- No data science team required to operate
- 25% average conversion lift
DY
Dynamic Yield
Enterprise ML Personalization
- $100,000+/year enterprise pricing
- Months-long implementation with dedicated team
- Primarily built for e-commerce product pages, not landing pages
- Deep ML-powered product recommendations
- Omnichannel personalization (web, email, app)
- Requires data science team to configure models
Feature-by-Feature Comparison
| Feature | GetIntent | Dynamic Yield |
|---|---|---|
| Annual Pricing | $828-5,388/yr | $100,000+/yr |
| Setup Time | <60 seconds | 3-6 months |
| Data Science Team Required | ||
| Landing Page Personalization | Partial (e-commerce focus) | |
| Response Time | <50ms (proven) | Not published for landing pages |
| Flicker-Free | Partial | |
| Intent Signals (UTM/Search) | ||
| Product Recommendations (e-comm) | ||
| Target Customer | SMB to Mid-market | Enterprise e-commerce ($100M+) |
Which One Should You Choose?
Choose GetIntent if:
- You want landing page personalization, not e-commerce product recommendations
- Your budget is under $10,000/year
- You don't have a data science team to configure ML models
- You run paid search or social campaigns and want intent matching
- You need results this month, not this year
Choose Dynamic Yield if:
- You're a large e-commerce retailer needing product-level ML recommendations
- You need omnichannel personalization across web, email, and mobile app
- You have a data science team and $100k+ annual budget
- You need deep behavioral tracking across a large product catalog
The bottom line: Dynamic Yield is built for enterprises with millions in e-commerce revenue. GetIntent is built for marketers who need to convert more visitors from their existing landing pages — without a six-figure platform fee.