Landing page personalization templates
Working documents for the recurring jobs behind message match: planning variants per channel, naming campaigns so they can be personalized, briefing a test and keeping messages consistent. Copy them into your own docs or download them as Markdown. No account and no email needed.
Google Ads personalization playbook
Match each landing page to the search term and ad group that brought the click.
Open templateLinkedIn Ads personalization playbook
Match the landing page to the job function, seniority and campaign you targeted on LinkedIn.
Open templateEmail campaign landing page playbook
Carry the promise of each email through to the page it links to.
Open templateUTM naming convention sheet
One shared set of UTM rules so campaigns can be reported on and personalized reliably.
Open templateA/B test brief for landing page personalization
A one-page brief that fixes the hypothesis, audience, metric and stopping rule before a personalization test starts.
Open templateMessaging matrix for personalized landing pages
One grid of approved messages per audience and funnel stage, so every variant stays on-brand.
Open templateCheck a page first
Run the free personalization audit on the landing page you plan to personalize.
Open the audit