Selectors

Element Types

Every selector has an element type that tells the AI what kind of content it is. This helps the model generate appropriate copy for each context. The types differ slightly depending on whether you use the Visual Picker or Auto Scan mode.

Visual Picker Types

When you manually select elements with the Visual Picker, you choose from these types:

Auto Scan Types

When the pixel automatically scans your page, it assigns these types based on HTML structure:

Auto Mode Recommended

Auto mode is the fastest way to get started. GetIntent crawls your page, detects all text elements, and suggests which ones to personalize.

1. Go to Dashboard > Selectors.
2. Click "Scan My Site". GetIntent crawls your page and detects all text elements automatically.
3. Each detected element shows:
   • CSS selector
   • Element type
   • Sample content
   • Confidence level (high, medium, or low)
4. High-confidence elements are pre-selected. Review the list and toggle any elements you want to include or exclude.
5. Click "Add Selected" to save your selectors.

Visual Selector Picker

For more control, use the visual picker to manually select individual elements on your page.

1. Go to Dashboard > Selectors.
2. Click "Add Selector", then "Visual Picker". Your site loads in an iframe.
3. Click any text element on the page to select it. The element highlights and a detail panel appears.
4. GetIntent auto-detects the element type based on the HTML tag:
   • <h1> / <h2> → headline
   • <button> / <a> → cta
   • Long text blocks → subtext
5. You can override the auto-detected type from the dropdown if needed.
6. Click "Add Selector" to save.

Exclusion Toggles

You can exclude entire element types from auto-detection. For example, if you never want FAQ answers to be personalized, toggle that type off.

Find exclusion toggles in the Selectors settings panel at the top of the selectors page. Excluded types are skipped during auto-scan and won't appear in the suggestions list.

Best Practices