Visitor Tracking
Visitor Tracking (also called Intent Context in the dashboard) lets GetIntent track visitors across your entire site — not just the landing page. It builds a profile of each visitor's interests based on their browsing behavior, so every page they visit gets increasingly relevant personalization.
Where to configure
Dashboard > Intent Context
How it Works
- 1When a visitor arrives, GetIntent creates a pseudonymous visitor profile using a hashed fingerprint (no PII stored).
- 2As they browse pages, their page views are recorded.
- 3GetIntent extracts interests from browsing patterns (e.g., a visitor who reads pricing + enterprise features = enterprise buyer).
- 4On subsequent pages, personalization uses both the original intent signal AND the accumulated behavioral profile.
- 5Returning visitors are recognized and their profile carries over between sessions.
Visitor Profiles
Each profile contains the following data points:
| Field | Description |
|---|---|
| Visitor hash | Pseudonymous identifier (first 8 characters shown) |
| Visitor type | New, returning, or frequent |
| Geographic data | Country, device type, browser |
| Interest scores | Topics with relevance scores (score ≥ 2.0 for cohort inclusion) |
| Page view count | Total pages viewed across sessions |
| Conversion count | Number of conversion goals completed |
| First seen / last seen | Timestamps of first and most recent visit |
Cohort Analysis
Visitors with similar interest profiles are automatically grouped into cohorts.
- Cohorts are created based on shared interest patterns
- Similar visitors share cached personalized content (reduces AI costs)
- View top interests across all visitor profiles
- See conversion lift measurement per cohort
Privacy & GDPR Compliance
Visitor tracking is designed with privacy at its core.
Pseudonymized data
No names, emails, or PII stored. The visitor hash is one-way and cannot be reversed to identify someone.
Data retention policies
Configure how long profiles are kept (30–365 days). Interest scores auto-decay over time so stale interests fade naturally.
Right to erasure
Delete individual visitor profiles or purge all data at any time.
CSV export
Export all visitor data for DSAR (Data Subject Access Request) compliance.
Managing Visitor Data
- View all visitor profiles in a searchable table
- Delete individual profiles (right to erasure)
- Purge all visitor data (complete reset)
- Export to CSV
- Configure data retention period
Enabling / Disabling
Enabled
Richer personalization using cross-page behavioral signals, interest profiles, and cohort analysis.
Disabled
GetIntent only uses URL parameters and referrer data. No cross-page tracking or visitor profiles.
Toggle Intent Context on or off per site from Dashboard > Intent Context.