FeaturesPricingUse Cases

Analytics

Track the performance of your personalizations and measure real conversion impact.

Navigate to Dashboard > Analytics to access your analytics data.

Key Metrics

Impressions

Total page views where GetIntent was active. Every time the script loads on a page, it counts as an impression.

Transformations

Number of times the AI successfully personalized content. If a visitor has intent signals and elements are configured, a transformation occurs. A single page view can include multiple element transformations.

Conversions

Goal completions (clicks, page views, or custom events) that you've configured as conversion goals.

Conversion Rate

Conversions divided by impressions. Shows the overall percentage of visitors who convert.

Conversion Lift

The percentage improvement in conversion rate for personalized visitors vs. the control group. For example, if the control converts at 2% and the personalized version converts at 2.5%, the lift is 25%.

Date Range

  • Select any date range using the date picker.
  • Default view: Last 30 days.
  • Compare periods to see trends.

Filtering

  • Filter by site (if you manage multiple sites).
  • View data for specific time periods.

Charts & Visualization

  • Bar charts showing impressions vs. conversions over time.
  • Trend lines for conversion rate.

Top Performers

  • Top Search Terms: Which utm_term values drive the most conversions.
  • Top Sources: Which utm_source values perform best.
  • Top Campaigns: Which utm_campaign values have the highest conversion rate.

Export

Click "Export CSV" to download your analytics data.

  • Includes all metrics, filterable by date range.
  • Useful for reporting, further analysis, or importing into other tools.

Performance Dashboard

Navigate to Dashboard > Performance to view the technical performance of GetIntent on your site.

Metrics Tracked

  • Average Response Time — How fast personalizations are served (target: <50ms).
  • Cache Hit Rate — What percentage of requests are served from cache (target: >80%).
  • P95 Latency — 95th percentile response time.
  • Total Requests — Total API calls.

The dashboard also shows a competitive comparison vs. other personalization tools and a live feed of recent requests with response time, cache status, and intent score.

Understanding the Data

  • High impressions + low transformations — Visitors are arriving without intent signals. Consider using Visitor Tracking for behavioral personalization.
  • High transformations + low conversions — Content is being personalized but not converting. Review your brand voice and try different personalization angles.
  • High conversion lift — Personalization is working well. Consider expanding to more pages.

Tips

  • Check analytics weekly to spot trends.
  • Use the "Top Search Terms" report to understand which intents drive the most value.
  • Export data monthly for stakeholder reporting.
  • If conversion lift is negative, review your brand voice settings and recent transformation feedback.