Research
GetIntent research
Original studies on how B2B websites handle paid and campaign traffic. Every study states its sample, method, definitions and limitations, and publishes the raw data.
Published October 25, 2026
Do B2B websites change for paid-search visitors? A study of 300 startup homepages
1 of 264 B2B startup homepages we could assess (0.4%) served a different headline or page title when the URL carried Google paid-search UTM parameters, and on a recheck that site rotated its headline for visitors without UTM parameters too. Sample, method, limitations and row-level data included.
Read the studyHow we publish research: we only report what we measured, we describe the sample and method well enough to repeat them, we list what the method cannot see, and we publish the row-level data. Questions or corrections: [email protected].