High-intent searches deserve high-intent landing pages
Someone searching 'workers comp attorney free consultation' is not the same lead as someone searching 'do I need a lawyer'. GetIntent detects their intent — from URL parameters, referrer data, or browsing behavior — and rewrites the entire page to match exactly where they are.
The difference matched copy makes
In lead generation, every word matters. GetIntent rewrites your entire page — headlines, descriptions, CTAs, even form context — to match the visitor's intent. These headline examples are just the start of what gets personalized.
Offers like a free consultation or no upfront fees only appear if your page or ad already makes them. A visitor's search shapes the wording, never the promises.
Injured worker searching for immediate legal help
Before:
Get the Legal Help You Deserve
Personalized:
Hurt on the Job? Get the Workers' Comp Help You Deserve
Homeowner with credit concerns looking for financing
Before:
Explore Your Loan Options
Personalized:
Worried About Your Credit? Explore Your Home Equity Loan Options
Homeowner researching solar before requesting a quote
Before:
Go Solar Today
Personalized:
Curious What Solar Costs? Go Solar for Your Home Today
Small business owner comparing insurance options
Before:
Protect Your Business
Personalized:
Protect Your Small Business With the Right Insurance Coverage
Why lead gen pages underperform
Lead generation campaigns are often highly segmented at the ad level, but collapse onto a single generic form page. The mismatch destroys qualified lead potential.
The problem
Your ad keywords are hyper-specific — 'workers comp attorney Los Angeles', 'home equity loan poor credit' — but every visitor lands on the same generic form page.
What GetIntent does
GetIntent detects each visitor's intent — from URL parameters, referrer data, or browsing behavior — and rewrites the entire page to mirror their specific situation.
The problem
Lead quality is unpredictable because you cannot tell what intent segment is converting.
What GetIntent does
GetIntent tracks conversions by search term, so you see exactly which intents drive completed forms — and which copy works best for each segment.
The problem
You have a high bounce rate on lead gen pages despite strong click-through rates from ads.
What GetIntent does
High CTR + high bounce usually means strong ad relevance but weak page relevance. GetIntent fixes the landing page side of that equation.
Works across the highest-CPL verticals
The more you pay per click, the more every conversion matters. GetIntent is built for high-CPC, high-intent lead gen verticals where message match directly impacts your cost per lead.
Legal
- Personal injury
- Workers comp
- Divorce attorney
- DUI lawyer
Finance
- Mortgage quotes
- Debt consolidation
- Home equity
- Business loans
Home Services
- Solar installation
- HVAC replacement
- Roofing quotes
- Pest control
Insurance
- Auto insurance
- Life insurance
- Business insurance
- Health insurance
Understand which intents convert — and optimize for them
GetIntent tracks conversions by search term, not just by campaign. You see which exact keywords are driving form completions — and which personalized headlines perform best per segment. That is data your bidding strategy can actually use.
- Conversion tracking by signal and intent
- Headline variant performance by search segment
- Built-in A/B test: original vs. personalized
- Statistical significance reporting
- Export data to your analytics stack
"free consultation attorney"
Talk to a personal injury attorney about your case
"personal injury lawyer"
Personal injury lawyers who handle your claim end to end
"do I need a lawyer"
Not sure you need a lawyer? Get a straight answer first
"attorney near me"
Local attorneys focused on your case
Illustrative example (not customer data).
Is GetIntent the right fit?
GetIntent fits lead-generation teams that buy specific search terms and send them to one or a few form pages. In regulated verticals, keep the claim guard, banned phrases and approvals in place.
Best for
- Advertisers with many specific keywords (service, location, situation) and one or a few form pages
- Legal, finance, insurance and home-services advertisers: rewrites may not add offers, guarantees or figures that are not on the page, in your brand settings or in your ad copy, and a rewrite that does falls back to the original copy
- Teams that want to see which campaigns and intents produce form submissions, using conversion goals
Not the right fit when
- Changing form fields, form logic or lead routing: GetIntent rewrites page text only
- Advertisers whose rules do not allow any machine-written page copy, even after review
- Sites that cannot load a third-party JavaScript snippet
Proof and how to check it yourself
We do not publish customer case studies for this use case yet. What you can check today: track conversions per campaign in your own dashboard and compare personalization variants in an experiment (Pro and above), see how rarely B2B websites change their copy for paid-search visitors in our study, or audit one of your own landing pages for free.
Features that do this job
The job: match one or a few form pages to many specific search terms (service, location, situation) without a page per keyword, and keep claims within your rules.
- Intent detectionReads the search term, UTM parameters and referrer of each visit to decide what the page should say.
- Personalization rulesMatch the UTM parameters of a campaign and give the AI a short instruction for it.
- Brand voice and restricted keywordsTone, preferred and restricted keywords applied to every rewrite.
- Conversion goalsTrack clicks, page views or custom events per campaign, with values through the JavaScript API.
- Experiments (Pro and above)Compare personalization variants with different AI instructions and a confidence level.
- GA4, Tag Manager and Segment eventsPersonalization and conversion events in the analytics you already use.
What it costs for lead generation
Start free on your main form page. Starter fits a few form pages with steady paid traffic; Pro adds experiments to compare messages on form completions.
Free
€0
5 sites, 25 AI personalizations/month. No credit card required.
Starter
€69/month
or €690/year (10 monthly payments)
25 sites, 1,000 AI personalizations/month
Pro
€199/month
or €1,990/year (10 monthly payments)
100 sites, 5,000 AI personalizations/month
Prices are in EUR, and checkout charges EUR. See all plans and limits
Common questions
Can a rewrite add offers, guarantees or numbers that are not on the page?
No. Rewrites may not add offers, guarantees or figures that are not on the page, in your brand settings or in your ad copy, and a rewrite that does falls back to the original copy.
Can GetIntent change form fields or lead routing?
No. It rewrites page text only. Your form, its fields and your lead routing stay as they are.
How are form submissions tracked?
Define a conversion goal by clicking the submit button in Dashboard > Conversions, or send the event from your form's success handler through the JavaScript API.